You keep on starting your written and verbal pitch with your name; nobody cares about you.

Business Pitch

Written by Sajad Abid Husain, Esq.

April 23, 2024

People buy in the subconscious, based upon emotion, not logic, and YET, you keep on starting out with the what and the how and your name.

You’re doing it all wrong. 

The first thing you need to do is have an emotional connection in your pitch.

Why do you need to make an emotional connection in your pitch?

People buy in the subconscious based upon emotion. They don’t buy based upon logic.

If you say what you do and how you do it, you’re not resonating in the person’s mind in the way that you need to for the way that they are going to decide whether they buy or not.

An emotional connection is how you make somebody feel by working with you.

“You will become extremely well organized, which significantly increases your productivity and substantially reduces your stress.”

There’s multiple emotional connect terms in that pitch.

I could say, “I help people create and grow businesses” because that’s what I do, but there is no emotional connection there.

You must think about how you make your clients feel by working with you, not just what it is you are selling.

Ask three of your most successful former clients, how did you feel by working with me?

Ask your most successful former client, why did you hire me?

Use what your former clients said, in order to obtain your future clients.

One of my former clients sells art. He is not going to say, “I sell art that’s really cool!” He’s going to talk about how people feel by purchasing his art.

How do you make people feel when they work with you?

This makes all the difference in the world.

What about when you are talking about your products and services?

It’s hard enough for some people to make that emotional connection and when you talk about your products and services, you have to show the value of what you bring.

When you are pitching, there are two elephants.

How do you eat an elephant?

One bite at a time.

The first elephant is creating your pitch, so you can memorize your pitch, and then you can perform your pitch.

When we get to workshop five in negotiations and closing deals, the second elephant is the ability to incorporate their specific needs and make their needs interwoven with your presentation.

This is an excerpt from my soon-to-be released manual, “FXXK Your Feelings: Get to Work”

Please hop on my calendar below for a complimentary conversation.

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